information for decision making

Digital Marketing

Concept Of Digital Marketing

Digital Marketing also referred to Online Marketing is the promotion of brands, goods and services to connect to potential customers via digital communication and internet.

In practice, Digital Marketing are promotional campaigns that appears on devices such as mobile phones, tablets of computer in form of videos, pictographs, social media post/ads and Search Engine Marketing(SEM).

They are various types of digital marketing;

1. Search Engine Optimization

Search Engine Optimization is a marketing tools that makes your web pages attractive to search engines.

SEO uses technical tactics that will enable your web pages rank higer on Search Engines Result Pages(SERPS).

Search Engine will enable you to win clients, increase conversion rate and and optimize your digital presence.

However, for your page to rank higher, you need quality contents, mobile friendly web pages and quality inbound and outbound links.

2. Affiliate Marketing

Affiliate marketing is the process of promoting or selling another’s person business or product.

If you are the owner of the business (merchant), you pay the affiliate for each product they help you sell.

As an affiliate, you get commission everytime someone buys the product you promote.

If you are an affiliate, you can promote products on your blog or third party site and if you are the merchant, you can connect with content creators(affiliate) to advertise your product.

3. Email Marketing

Email marketing is the most effective lead generators of most professional.

The concepts of email marketing is simple, all you need to do is to send a promotional message via mail and hope that your prospects clicks on it.

To do this, you must have an opt-in list that has subject line, type of emails subscribers will receive, subscribe and unsubscribe option.

4. Content Marketing

Content Marketing is the distribution branded content either on web pages, social media or infographics.

Your Search Engine Marketing works when your content is Valuable and Relevant.

Do you know that over 60% of companies that have over 4000 employees produces contents daily?

The main purpose of content marketing is to generate leads that will convert to prospective customers.

Sometimes, instead of using products or services, you can entice your prospect with quality contents that will attract leads and automatically to converts to customer.

Content marketing is effective so far you provide quality contents.

5. Pay-per-click Marketing

Pay-per-click known as PPC is a marketing strategy that involves posting of ads on a platform or web pages and paying everytime someone clicks on the ads.

These ads will shown on Search Engine Results Pages (SERPS) depending on the quality of ads, keywords, bid amount and the landing page quality.

Each campaign has target actions that are meant to be clicked to make transactional or non-transactional conversion.

6. Social Media Marketing (SMM)

Social Media Marketing is the creation of brand awareness by generating traffic and engaging then in discussion.

This can be on any of the popular social media platform such as Facebook, Twitter, Instagram and LinkedIn.

Sometimes, your social media marketing may not be to generate direct purchase, it may be to start conversation with audiences, increase their degree of confidence before they opt-in for purchase, it all depends on your company’s goals.

7. Influencer Marketing

Influencer marketing is a big strategies that works especially for big companies.

You can reach your target audience by partnering with celebrities and public figures.

Brands can reach the followers of these celebrities with branded content and exclusive offers.

Many marketing and organizations have found success using this strategy.

The amount to be put this marketing at work may be huge but if is more effective.

With this marketing strategy, all you need to do is to pump money to get money.

Generally, Digital Marketing is effective and it does not require spending on some aspect.

With digital marketing, you can build online community across all social media platform, make personalized exchanges and proffer solutions to challenges of your customers.



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Damilola Ogunmakin
Damilola Ogunmakin is an information entrepreneur, digital marketer and a blogger. He identifies and evaluate information needs, provide information directly to information and organizational consumer.He is currently an accountant at Kings Hotel & Suites.He specializes on Blogging, Website Development, Digital Marketing, and Graphics Design.