Digital Marketing, also referred to as Online Marketing, is the promotion of brands, goods, and services to connect to potential customers via digital communication and the internet.
In practice, Digital Marketing refers to promotional campaigns that appear on devices such as mobile phones, tablets, laptops or computers in form of videos, pictographs, social media posts/ads, and Search Engine Marketing (SEM).
There are various types of digital marketing:
1. Search Engine Optimization (SEO)
Search Engine Optimization is a digital marketing tool that makes your social media and web pages attractive to search engines.
SEO uses technical tactics that will enable your web pages to rank higher on Search Engine Results Pages (SERPs).
Search engines will enable you to win clients, increase conversion rates, and optimize your digital presence.
However, for your page to rank higher, you need quality content, appropriate keywords, meta description, mobile-friendly web pages, and quality inbound and outbound links.
2. Affiliate Marketing
Affiliate marketing is another type of digital marketing which involves the process of promoting or selling another person’s business or product.
If you are the owner of the business (merchant), you pay the affiliate for each product they help you sell.
As an affiliate, you get a commission every time someone buys the product you promote.
If you are an affiliate, you can promote products on your blog or third-party site, and if you are the merchant, you can connect with content creators (affiliates) to advertise your product.
3. Email Marketing
Email marketing is one of the most effective lead generators for most professionals.
The concept of email marketing is simple: all you need to do is send a promotional message via mail and hope that your prospect clicks on it.
To do this, you must have an opt-in list that includes the subject line, type of emails subscribers will receive, and subscribe and unsubscribe options.
4. Content Marketing
Content marketing is the distribution of branded content either on web pages, social media, or infographics.
Your Search Engine Marketing works when your content is valuable and relevant.
Do you know that over 60% of companies that have over 4,000 employees produce content daily?
The main purpose of content marketing is to generate leads that will convert into prospective customers.
Sometimes, instead of using products or services, you can entice your prospects with quality content that will attract leads and automatically convert them to customers.
Content marketing is effective as long as you provide quality content.
5. Pay-Per-Click Marketing (PPC)
Pay-per-click, known as PPC, is a digital marketing strategy that involves posting ads on a platform or web page and paying every time someone clicks on the ad.
These ads are shown on Search Engine Results Pages (SERPs) depending on the quality of the ads, keywords, bid amount, and the landing page quality.
Each campaign has target actions that are meant to be clicked to make transactional or non-transactional conversions
6. Social Media Marketing (SMM)
Social Media Marketing is the one of the most common form of digital marketing. It is the creation of brand awareness by generating traffic and engaging users in discussion.
This can be on any of the popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Sometimes, your social media marketing may not be to generate direct purchases. It may be to start conversations with audiences and increase their degree of confidence before they opt in for a purchase. It all depends on your company’s goals.
7. Influencer Marketing
Influencer marketing is a big strategy that works especially for big companies.
You can reach your target audience by partnering with celebrities and public figures.
Brands can reach the followers of these celebrities with branded content and exclusive offers.
Many marketers and organizations have found success using this strategy.
The amount to be spent to put this marketing to work may be huge, but it is more effective.
With this marketing strategy, all you need to do is pump in money to get more sales or customers.
With digital marketing, you can build an online community across all social media platforms, make personalized exchanges, and provide solutions to the challenges of your customers.
