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The Ups and Downs in Business

Damilola E. Ogunmakin by Damilola E. Ogunmakin
November 9, 2025
in Uncategorized
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The challenges and successes that businesses face over time

Understanding the highs and lows of running a business and how to navigate them.

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Like the saying, “Life is not a bed of roses,” meaning everything that pertains to life itself has what makes it not to be roses—including business. Business has ups and downs

Business is one of the vital parts of life because it covers every area of life, including politics, education, skills, etc.

In business, there are so many things that should be taken to heart if you want to succeed in it, even if you aren’t comfortable with them, and they are patience, consistency, and a host of others.

The above are very vital roles that you, as an individual, should play while in business.

Some of the ups and downs of business are stated below:

1. Making Sales and No Payment

This happens to so many business people. There are times when you sell, but people promise to pay later and, at the end of the day, they don’t—which, in some cases, leads to bad debts.

2. Selling Without Profit

The essence of business is to make a profit, but there are times when you do not have a choice but to just sell your goods to recover your capital, so as not to have them left on the ground. This happens mostly when these goods are perishable.

3. Low Sales

Most businesses battle with this sometimes, and some end up winding up because they cannot curb it or are not patient enough to wait for a rainy day.

4. Invisible Adverts

So many entrepreneurs have put in all effort to make their businesses visible, yet it seems all efforts are wasted, and the next thing on the mind of the entrepreneur is to quit the business.

5. No Encouragement

It can be so annoying when people always ask for the prices of goods and end up not buying, or they compare the prices with others. Most of them, after asking a series of questions from you concerning a particular good, then end up saying, “I will get back to you.” This can discourage you from continuing the business—especially when it becomes frequent.

As an entrepreneur, the above things will definitely happen to discourage you from business, but the most important thing is for you to keep pushing with consistency and patience until you get to your peak.

Tags: BusinessEntrepreneurship
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